Our Story

Life doesn't come with a Manual but it surely comes with a Mother. Being a mother is the most beautiful phase in ones life , but it has its own set of challenges and hardships . We at N&J try to help mommas curb these hardships by making their life a tad bit easier. Our brand is just not a designer fashion label but a cult to help mommas breastfeed in public with ease without feeling conscious .

N&J was conceived to #normalizebreastfeeding in public, where the mothers can feed their lil ones with ease and enjoy the journey of motherhood.

Our online store is a one stop shop offering variety of styles and products for all nursing mothers. We distinguish ourselves by focusing on style, elegancy and most importantly on quality with our handpicked award winning material specifically for you having the modern mother in mind, to provide looks that are comfortable to feed, yet stylish, trendy and affordable.

Our Founder

Natasha is the founder and head designer of N&J, an international breastfeeding and nursing fashion label, which also specializes in nursing boxes for new mommas , daddies  and babies. Natasha founded N&J in 2016 in Dubai, (UAE) and the label received great attention by breastfeeding mothers around the world. Within a year the brand started supplying to some famous outlets across the globe.

Natasha is a qualified marketing professional with 9 years of experience in the corporate industry (she has worked with brands like Nokia, Yahoo, to name a few) 

N&J is not a brand but a movement to  #normalizebreastfeeding in public . It encourages moms to breastfeed in public and not be bonded to their homes. The clothes are designed for the comfort of mothers and the materials are specially handpicked by our founder.The designs are unique and they also act like a nursing cover so one does not have to carry a cover. She says “People don't realize how a woman's body changes and how she still loves looking good while nurturing - breastfeeding her baby.” She even designs these cute fun onesies for lil ones which are a hot seller with all the parents. Natasha also creates beautiful boxes for moms/ dads - as she put in " why not pamper the dads its a great gifting option to make them feel special.  N&J is proud to have dressed some very glamorous dubai celebrity bumps and nursing bloggers. N&J is a dubai home grown brand and works very closely with women aka mothers to empower them  

Our Vision

To make every Mother count. N&J wants to empower, and support our fellow mothers from all walks of life. So with every dress you purchase, we donate a portion of our revenue to organisations that are dedicated to uplifting women and giving mothers and their lil ones economical support






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